Our team is just back from CES 2020 . With more than 175,000 attendees, we had many inspiring conversations with those who stopped by our booth, and were also inspired by the buzz that came from what the other 4400 companies exhibiting at the show were talking about. Here are our five top takeaways from CES 2020.
Personalization remains a top priority for the consumer technology industry.
People worldwide want personalized products and services…but this impetus must compete with the unwillingness of most consumers to share data. During CES, we unveiled the results of a survey we did in conjunction with CITE Research. The biggest finding was that consumers (especially those in the younger generations) want personalized products, but they don’t want to wait for them and they want something in return for providing access to their data.. You can read more about the survey and its complete findings here.
The robotics industry continues to grow and expand its focus.
The rise of robots can raise “automation anxiety”: concerns about job loss or an AI-controlled world that displaces humans. CES 2020 demonstrated that there are many ways that robots are helping the planet, and allowing humans a better quality of life than ever before. A session track called Robots for Good explored the enormous potential for humans and machines to work together to innovate and solve large-scale problems. At 3DS, we have been studying the emergence of cobots: machines built to share the workplace with humans. We’re helping companies design cobots that change the way people work in factories by creating greater interaction between robots and humans, which can make employees more productive and safe. But critically, we also help manufacturers address the change cobots will bring to the work environment: helping guide them on how to engineer their workplace so the human is in charge, and the cobot is a tool being used to meet a task without overcomplicating or overtaking the employees’ work.
Electric vehicle innovations are soaring.
Electric cars have long been talked about, but CES proved that they are closer than ever to being more mainstream – and that startups are accelerating this transformation alongside traditional automotive companies. Canoo, for example, will be offering mobility services by 2021; this subscription-based concept will allow people to access electrics vehicles on a month-to-month basis via a phone app. Another startup, SparkCharge, offers a product to help promote EV adoption. There are people who want to go electric but have concerns about power. SparkCharge offers portable, ultrafast charging stations that can be delivered anytime, anywhere through an app request. You can discover more about both of these companies’ approaches in the video below, as well as other mobility news from companies including Toyota and Sony.
5G networks hold the key to revolutionizing consumer experiences.
Many people have heard of 5G, but few yet realize that it’s more than just the next generation for our cell phone networks. 5G promises extremely fast communication, ultra-reliable low-latency links for real time communication and interaction, and support for huge numbers of connected devices in small areas. While it will indeed provide faster internet access to more users, 5G holds a much greater promise: to enable new technologies and new ways of doing business across industries, from enhanced smart manufacturing to safe autonomous driving, augmented reality and remote surgery. 3DS solutions can help advance 5G in many ways, including by providing cities with simulation tools that can, for example, help planners figure out where to place antennas for minimal visual impact and maximum connectivity value. They also help 5G equipment makers to manage the complexity of the network system architecture and modularize the solution according to diverse deployment scenarios.
Healthcare is becoming more connected.
The Internet of Things has many applications for improving people’s lives, and health and wellness is emerging as a key benefit of IoT. Last year our CES booth featured the Innovation Lab of ECCO (ILE) showcasing their data-driven footwear customization, including in-shoe sensor and design to optimize individual comfort. The Danish shoe brand was back with us this year with a new experience: The Connected Shoe Platform, a single unified solution for gait analytics and utilization. ILE’s new footwear sensors capture real-time data which can analyze how a person moves and interacts with their environment. This information can identify gait irregularities, detect a fall and its precursors, track fatigue level, assess risk of injuries and more. This is not only helpful for the everyday person’s wellness, but it can extend into industries like manufacturing where worker safety is paramount. Combining gait analytics with real-time location services gives a full view of workers and their surrounding, which can mitigate injury risks but also improve productivity, performance, security and more. The 3DEXPERIENCE platform helps ECCO and other companies across a range of industries to improve human wellness by providing a virtual environment for exploration, discovery, development, testing and commercialization – with full visibility across internal and external ecosystems.
Weren’t at CES but want to see what you missed in our booth? Watch our video tour!